Bee is a company selling bags for catalog. It was done from branding to brand creation to all institutional material, including catalogs, website, and commerce, social media, promotional video, among others.
To develop the material interviews were made with the sellers, to understand the needs they had to bring the products to their customers, and how customers were receiving the brand. We then created an online catalog that would make it easier to view and consult all the material, but we continue with the form since some sellers and customers do not have access to the internet.
Tests were carried out, with an interface with a retail-oriented profile and one with a more refined profile, in order to understand which would reach the target audience better.
The stories of the consultants was so engaging, it turned out to be brand name case.